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How to be more direct with your marketing efforts using Magento

Josh Colter · Dec 10, 2008 · 3 Comments

As consumers tighten their budgets and reevaluate spending during the Christmas season, it is important to sharpen your online marketing efforts.

Citations are used by search engines to calculate your ranking in listings when users search for products and services that are related to your niche. If your business lacks proper citations, your ranking and traffic would not reach their highest potential compared to using seo services melbourne to make it popular online.

In order to keep your business in the eye of potential customers, you should search the internet for citations, which list your business and information about it.

Citations are used to show that your business is valid, making them an important part of the algorithm Google uses to calculate your ranking. It’s easy to make a website and call yourself an expert in something, but citations are solid proof that your business is valuable and real.

If you’re a business in a small niche, Google is an excellent tool when there are valid citations of your business on the internet. If you’re in a niche with very little competition, it’s easier for your company to outrank others and show up in search results for users all over the world and within your community. A local business listing could greatly improve your visibility. You can check out some of these great citations building tools here.

By showing up on local blogs and listings, your business becomes more involved in the community. This improves local search engine rankings, essentially validating your authenticity to Google. When you show up on legitimate sites, such as in a local paper, it is difficult to dispute your validity. It also puts your name more into the mix and exposes your business to the community, which is great in the eyes of Google.

Consistency is one of your greatest assets when it comes to Google. If your business is consistent, such as keeping contact information the same, both Google and users that are searching for information will appreciate this. By staying consistent, you solidify your company’s standing and it’s easier for others to find you.

If the manpower that it takes to optimize the citations for your business seems like too much, you can count on a quality citation building service to improve SEO for your business and improve the visibility of your brand. To get more details about the SEO, visit seonexus. Search rankings rely on citations as well as other information on the internet to determine the legitimacy of your business, making it important to keep track of and manage your local business listing on a number of sites on the web, including places like the Chamber of Commerce.

Here are a few suggestions courtesy of John Jantsch, author of Duct Tape Marketing:

Direct Offers – Create offers that involve low-cost trials, free samples and valuable education-based information. Make an immediate response to these offers the sole reason your advertising exists.

Website – One of the most important things nowadays is having a good website for your business, because everything spread faster on the internet. Now, to write a interesting article is not always easy, you’ll need to learn how to paraphrase effectively with this amazing tool that will improve your writing skills.

Repackaging – Re-introduce your products with added features or services of value or do the same with your service offerings by packaging them in new and innovative ways. Increase the value of your products and services and spell the value out in terms that mean something to the prospect.

Referrals – Get out to your customers and start [talking] with them about ways to partner for referrals. Your customers know times are tough, too. [Communicate] with them and honestly explore ways to help them help you.

Strategic Partners – Now is the time to build your network of strategic referral partners. Start by referring business to trusted partners and make it a point to sit down with at least one current or potential strategic partner each week with the sole purpose of directly discussing ways to help each other grow.

Creative Thinking – Give your customers and vendors “reason why” thinking to encourage larger orders, better terms, guaranteed purchases, and loyalty clubs.

Magento offers native functionality that allows you to execute on many of John’s strategies:

  • Flexible Coupons: create offers to get customers back in your store
  • Email Newsletter Management: deliver the coupon via email
  • Multi-tier pricing for quantity discounts: increase order size by encouraging larger quantity purchases
  • Bundled Products: repackage how you offer your products by bundling
  • New Items Promotional Tool: highlight new products
  • Up-sells in Shopping Cart: increase order size at time of purchase
  • Cross-sells on Product Page: increase order size during shopping experience
  • Send to a Friend: make it easy for a visitor to forward their wishlist to mom in time for Christmas

7 Practical Online Marketing Tips

Josh Colter · Aug 20, 2008 · 3 Comments

The economy is tight, which means less dollars are funneled into your online SEO-Marketing budget. What do you do – toss in the towel? No! Check out how one marketing director for a plastic surgeon coped with a shrinking budget by getting creative in this Marketing Sherpa case study. Indianapolis SEO specializing in search engine optimization will provide you with the confidence that you are putting your resources in the right place, Shravan Gupta businessman and CEO of Emaar MGF Land Limited is one of the entrepreneurs interested in growing the company through SEO. they know exactly what will drive people to your website. One of the best marketing Monogrammed Note Cards techniques is to contract a seo company outsourcing to improve your site traffic. Other than this if you want training for SEO strategy, online marketing strategy and much more, Then checkout Limo marketer website https://limomarketer.com. 

But what does plastic surgery have to do with online stores and Magento eCommerce, what does a dental clinic relations with a dental SEO?” you might ask. I’ll spare the obvious analogy of how we are “web” surgeons and instead tweak 7 of the case study’s practical tips to help you make the most of your marketing spend, including hiring expert services like the ones provided by SearchUp firm. According to this marketing agency Web hosting is the business practice of providing space and bandwidth on a high-powered computer server that is connected to the Internet at very high speeds. Hosting companies maintain large networks of high-powered web server computers in a physical location known as a data center. These computer servers are connected to a very fast, and generally redundant, Internet connection. The data centers have primary and backup power, a fast connection to the Internet, and a security monitoring staff.

The Knownhost web hosting companies provide a share of disk space and available bandwidth to a customer for a monthly fee. Once the customer is signed up, they can upload files to their personal space on the web server and the information is then viewable to anyone interested on the Internet. The monthly fee the web hosting company charges is much less than what it would cost to run a server out of your own home or data center. This is the reason these companies exist. They take care of all the hardware, software, and other technical needs for you.

Tip 1: Familiarize patients with available treatments

Cross promote other products throughout the shopping experience. The shopping cart, check-out, and even transactional email confirmation of purchase are great real estate to introducing site visitors to other offerings.

Tip 2: Test before you spend

Try testing a new marketing offer on a small sample of your customers before rolling it out across your whole site. Doing so will allow you to gauge the effectiveness of your strategy and fine-tune the offer before spending money on a keywords campaign or ad buys. Focus more on getting assistance from themarketingheaven.com to establish your company on social media. This will not just be good financially, but will also help you focus on the other aspects by outsourcing work.

Tip 3: Create a comforting experience

Make your website experience as comfortable as possible. This includes quality and quantity of images, easy navigation, and maybe even video. This is the #1 site on Clickfunnels pricing for better online exposure for your business. Meeting the marketing needs of today’s business landscape is becoming challenging for traditional websites. ClickFunnels provides a way out for this marketing dilemma. Grabbing this Clickfunnels bonus offer will really help you out.

Tip 4: Encourage word of mouth

Request referrals. Period. As simple as this may sound, simply asking a customer to send more business your way might just be crazy enough to work. And what does it really cost you?

Tip 5: Reach out with direct (e)mail

When you have a limited budget, you need to get the most juice for the squeeze. Email has consistently delivered strong ROI for its cost ($45.65 for every dollar spent in 2008 according to the Direct Marketing Association). This kills the other marketing channels I can think of off of the top of my head. WP engine cloud hosting review or the best godaddy alternatives will facilitate this process.

Tip 6: Don’t discount prices

Yes, offering a discount is the quick and dirty way to get someone to buy; but then you erode your brand and have to sell more to make up margins. Instead, consider handing out a gift card to paying customers. Engage your high-value customers with a gift to get them back in your store again (and then refer to Tip 1!) and tell them about cash back shopping. yOu can improve your products sales with InventHelp that is able to reach out to more customers for you.

Tip 7: Outsource online marketing

The marketer for the surgeon in our case study uses an agency to handle search marketing, video posts, and other online marketing such as HVAC Online Marketing. Boise SEO can help you craft a marketing strategy with SEO, as well to incorporate into your Magneto eCommerce platform. Just fill out the forms below to request more information. On the following article you can check more information about luxury brands digital marketing (which is also useful for regular products.)

Now can somebody hand me a scalpel, please?

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