We Grow Beautiful Websites
Google released new analytics functionality yesterday. Check out the custom reporting capability (demo video below)! They have 80-90 preconfigured reports for various metrics (adwords performance, ecommerce, etc…). These reports will make a fantastic suppliment to Magento’s existing integration with Google analytics.
The media says that the economy is in a recession. Ok. So now what?
Someone told me the other day that Jewish people have a concept of “backing into the future.” No one can fully predict what will happen next, but we can look at history to learn what might happen. If we are in a recession, then wouldn’t it make sense to look at how companies survived and grew during the Great Depression?
I found someone who asked a similar question. Check out this quote from Google Answers:
Both anecdotal and empirical evidence support the case that advertising was the main factor in the growth or downfall of companies during [the Great Depression]. To put it bluntly, the companies which demonstrated the most growth and which rang up the most sales were those which advertised heavily.
The article goes on to talk about the growth in two new forms of advertising during the Great Depression: radio and direct mail. So what are you doing to take advantage of said recession? Whatever you do, cutting marketing is not the answer.
While Magento continues to build a loyal following, we here at Elias think that it has just scratched the surface. We have worked with a number of early adopters who want a great online ecommerce management system, but larger enterprise clients have yet to join the movement. This got our team thinking about why the clients we talk to selected Magento. Here is what one of them told us:
When we decided to do a new implementation of the site, we wanted to find an open-source cart system that we could modify we didn’t expect our needs to be met entirely by any existing system. Our existing site uses an extensively modified OSCommerce installation and we are not at all happy with it and wanted to start over on a better platform. We chose Magento because it is powerful out of the box, flexible, well engineered, and built on a code framework (Zend) that is also actively developed. Also, it’s been developed and supported by a company, and not just a couple of unrelated developers. It has some downsides as well, but overall it looks like a good platform to build upon.
What about you? We would love to hear why you are working with Magento or what concerns you have about the platform.
Note: Scale is based on the average worldwide traffic of magento in all years.
Magento continues to pick up steam with online search, as you can see from the Google search trend graph above. Here are the top 5 cities searching for Magento:
| Delhi, India |
| Hamburg, Germany |
| Frankfurt Am Main, Germany |
| Munich, Germany |
| San Francisco, CA, USA |
Thinking about using email to market your new online store (using Magento’s eCommerce platform, of course). Here is your random stat for the week thanks to The Retail Email Blog:
The most popular day to send retail emails last week was Tuesday.